NEW REPORT
The Pathway to GenAI Competitive Advantage
Is your data prepared and primed to unlock GenAI's next-generation business value?
A BPI Network and Growth Officer Council Report
Proudly sponsored by EncompaaS
Overview
GenAI is poised to move beyond incremental efficiency gains and drive transformative business value. But success is not guaranteed.
Through 2026, 30% of GenAI projects will be abandoned after proof of concept according to Gartner. The reason? Poor data quality, inadequate risk controls, escalating costs or unclear business value.
This report explores the state of data-AI readiness and examines how organizations are preparing for the next evolution in GenAI business value. Discover how leading organizations are overcoming challenges across four key areas: Data Quality, Accuracy & Reliability, Security & Privacy, and Cost & ROI.
In this Study
- Understand the data-AI readiness gap
60% of business leaders lack confidence in their ability to prepare data for GenAI success. Learn what separates confident organizations from the rest and how to build a strong data foundation. - Explore the key challenges to unlocking GenAI
Poor data quality, security concerns, and integration difficulties are among the biggest obstacles. Understand what leaders are doing to overcome them. - Uncover where GenAI will deliver the most value
79% of business leaders expect GenAI to drive competitive advantage, with top priorities including automation, advanced analytics, and customer experience enhancements. Find out how your organization compares.
Methodology
Our findings are based on a survey of 171 business and functional leaders across industries and geographies.
Additionally, we conducted in-depth interviews with executives from StarCIO, AVOA, Pegasystems, and NSW Department of Planning, Industry and Environment.
- Over 80% of respondents held senior leadership positions (EVP, SVP, VP, GM, CIO, CTO, CISO, CLO).
- 29% represented large corporations with annual revenues of over $5 billion in revenue, 31% with $1 billion to $5 billion, 22% with $750 million to $1 billion and 4% with less than $500 million.
- Among all respondents, 53% came from the B2B sector and 47% from the B2C/hybrid sector.
Key Findings
79
%
4 in 5 business leaders (79%) expect GenAI to drive competitive advantage over the next 18 months.
60
%
60% of business leaders lack confidence in their data-AI readiness to realize business value from GenAI.
69
%
69% of business leaders say data accuracy and reliability is their biggest challenge to unlocking GenAI value.
38
%
38% of business leaders in North America expressed dissatisfaction with the value they’re getting from current GenAI projects, compared to 45% in Europe, and 84% in APAC.
13
%
Only 13% of business leaders were “extremely” confident in their GenAI readiness.
Join our Exclusive Webinar
As GenAI transforms industries, organizations that master AI-readiness will gain a decisive edge. But what does it take to prepare your enterprise for success?
Join us for an exclusive webinar where we reveal key findings from our latest research on how leading organizations are leveraging GenAI to drive competitive advantage.
Our expert panel will explore:
- The top opportunities where GenAI will deliver competitive advantage
- The biggest challenges in achieving GenAI readiness
- What sets confident, AI-ready organizations apart
- Practical steps to build a strong, trusted data foundation
Don't miss this chance to gain expert insights and actionable strategies to future-proof your GenAI journey.
"The findings of this study are striking and demonstrate the critical importance of data preparation to advance AI initiatives. They also highlight that the gap between ambition and execution is where true competitive advantage is forged."
Jesse Todd, CEO EncompaaS
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The Pathway to GenAI Competitive Advantage
After a year of delivering mostly marginal efficiency gains, GenAI is on the verge of accelerating functional effectiveness and competitive differentiation. This year promises to be a landmark leap in GenAI value, but not everyone will be able to reap the benefits.
Achieving GenAI's next-generation business value will depend on organizations shoring up their data supply chain amid an unprecedented data deluge and security and privacy concerns. Will you be among the leaders? Or will you lag behind the competition?
Download the report now to gain critical insights and position your organization for success.
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