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How Content Cognition will Drive Information Management Innovation 

Authored by Jesse Todd - Mar 8, 2024

Table of Contents
Content cognition is transforming information management
What will future information management teams do?
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Content cognition is transforming information management, saving teams hundreds of hours on manual tasks, and enabling staff to focus on higher-level responsibilities.

Recently, we commissioned IBRS to produce a report examining the perspectives, strategies, and experiences of senior information and technology specialists regarding the potential of content cognition in information management.  

For your clarity, IBRS summarises content cognition as the ability of AI to automatically inspect documents at scale and extract specific data, such as contract value, the existence of private or sensitive information, dates and so on.  

According to the report, a number of organisations and information management professionals still don’t believe content cognition, and AI in general, will aid information management. But it also shows that the majority have changed their perspective.  

In fact, the IBRS report shows that the majority of organisations are already factoring content cognition into their future information management strategies (71% stated it was likely or very likely).  

This isn’t a surprising change, considering the overwhelm of information hyperinflation and organisations’ inability to meet compliance requirements, or even identify their legal and contractual risks.  

The goal of content cognition is to give you the ability to find your highest-risk data, reduce your risk plane, and protect what you keep. But content cognition services also offer more to organisations.

Organisations don’t always know where all of their data is, or what’s in their data, or the context and value of that data.  

Content cognition services can help solve this challenge by extracting critical data from complex documents. This data can be used to help identify the type of document, its context, and its value to the organisation. The extracted data can also be used to help drive analytics and strategic decision making.  

This level of detail also allows organisations to map out their information risks, apply data sensitivity labelling, and apply governance and information lifecycle rules with great accuracy – enabling greater automated information management at scale.  

In addition, content cognition creates a rich metadata layer which is critical for AI initiatives. It enables organisations to curate highly accurate and cleansed data to fuel content generation. This means you can receive sophisticated outcomes based on highly accurate data – this is the kind of value that content cognition can provide.  

But we’ve only just begun to explore all of the uses of content cognition and AI in information management.

According to the IBRS report, organisations are currently focused on solving their ability to manage hyperinflation and data protection, but as AI continues to automate routine tasks and processes, we’ll see a freeing of the human workforce. 

This might mean a boost in productivity and innovation, faster data analysis, and a significantly speedier design and implementation process.  

But some organisations are looking beyond those more immediate benefits to consider possibilities in financial impact analysis, personalised customer experiences, and better customer service. Once organisations are able to effectively use AI for information management, they’ll be able to unlock the full potential of the technology for an impact on the entire business.  

With heavy augmentation of the tasks performed by information management teams, what will future information management teams do?

Most information managers I’ve spoken with spend a lot of time maintaining EDRM solutions and even more time ensuring staff follow the rules. This is not a great use of their expertise and time.  

With the introduction of AI-driven information management systems, that role will shift to a more strategic, quality focus.  

Information management teams will move into a more consultative role as business partners, identifying all of the potential for exacting and leveraging their organisational data. They’ll be able to link previously disconnected information assets, have access to real-time analytics, and minimise the effort put into remaining compliant by automating routine tasks and applying best practices.  

Most technology revolutions are about automating the mundane or the manual, and AI is making it possible to extend the realm of opportunity. 

For more information on how AI will drive the next wave of information management innovation, download the full IBRS Report below or head to our dedicated IBRS Report Hub.


Jesse Todd

Chief Executive Officer


Content Cognition to the rescue

As organisations grapple- with the challenges posed by a surge in information, there is a growing belief that AI can offer solutions to manage its impact effectively.

This report explores the perspectives of senior information and technology specialists involved in managing Australian organisations’ information assets. It seeks to understand their concerns, strategies, and experiences regarding the potential of content cognition (a specialised area of AI) in addressing the challenges posed by information hyperinflation.

ENC 15054 - IBRS Research Report-Cover Page (rounded v3)

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